The excellent mobile phone design is not just a decoration on the exterior, or a pure craft polishing, but also an emotional experience that can touch consumers and can form its stylization in the continuous iteration.
This is what Vivo phones want to pursue in the future.
On June 1, Vivo launched a brand new X50 series of mobile phones, which proposed the design concept of “elegant aesthetics” and called it the first flagship under Vivo’s “design-driven” strategy.
As far as Vivo is concerned, the early offline business and the practice of showing its image in the past two years have caused a great change from the product to the way of publicity. Although the design is not revisited this time, it is not a big transformation, but it can also be seen as Vivo is introducing more new ideas for breaking the brand.
Vivo X50 graceful and stylish in appearance
This time the X50 includes a total of four colour schemes, named “Liquid Oxygen”, “Gravity”, “Black Mirror”, and “Shallow”. It looks only different in colour and gradient style, but in contrast, it still Can experience the meaning of Vivo’s chosen name can still be appreciated.
For example, the “liquid oxygen” and “gravity” models, the former chooses a more fluid light blue, such as gaseous oxygen condenses into a liquid, and it will reflect the golden lustre under the projection of sunlight.
As for the latter’s silver-blue, it is similar to deep space, giving a sense of depth and stability.
Vivo X50 all Variant Comparison
| Vivo X50 Pro+ | Vivo X50 Pro | Vivo X50 | |
| GENERAL | |||
| Brand | Vivo | Vivo | Vivo |
| Model | X50 Pro+ | X50 Pro | X50 |
| Release date | 2nd June 2020 | 2nd June 2020 | 2nd June 2020 |
| Launched in India | No | No | No |
| Dimensions (mm) | 158.46 x 72.80 x 8.04 | 158.46 x 72.80 x 8.04 | 159.54 x 75.39 x 7.49 |
| Weight (g) | 181.50 | 181.50 | 173.00 |
| Battery capacity (mAh) | 4315 | 4315 | 4200 |
| Fast charging | Proprietary | Proprietary | Proprietary |
| Colours | Black Mirror, Liquid Oxygen | Black Mirror, Liquid Oxygen | Black Mirror, Shallow, Liquid Oxygen |
| DISPLAY | |||
| Screen size (inches) | 6.56 | 6.56 | 6.56 |
| Resolution | 1080×2376 pixels | 1080×2376 pixels | 1080×2376 pixels |
| Aspect ratio | 19.8:9 | 19.8:9 | 19.8:9 |
| Pixels per inch (PPI) | 398 | 398 | 398 |
| HARDWARE | |||
| Processor | octa-core | 2.4GHz octa-core | 2.4GHz octa-core |
| Processor make | Qualcomm Snapdragon 865 | Qualcomm Snapdragon 765G | Qualcomm Snapdragon 765G |
| RAM | 8GB | 8GB | 8GB |
| Internal storage | 128GB | 128GB | 128GB |
| CAMERA | |||
| Rear camera | 50-megapixel (1/1.3-micron) + 13-megapixel (f/2.46) + 8-megapixel (f/3.4) + 8-megapixel (f/2.2) | 48-megapixel (f/1.6) + 13-megapixel (f/2.46) + 8-megapixel (f/3.4) + 8-megapixel (f/2.2) | 48-megapixel (f/1.6) + 13-megapixel (f/2.48) + 8-megapixel (f/2.2) + 5-megapixel (f/2.48) |
| Rear autofocus | Yes | Yes | – |
| Front camera | 32-megapixel (f/2.45) | 32-megapixel (f/2.45) | 32-megapixel (f/2.48) |
| SOFTWARE | |||
| Operating system | Android 10 | Android 10 | Android 10 |
| Skin | FunTouch OS 10.5 | FunTouch OS 10.5 | FunTouch OS 10.5 |
| CONNECTIVITY | |||
| Bluetooth | Yes, v 5.10 | Yes, v 5.10 | Yes, v 5.10 |
| USB Type-C | Yes | Yes | Yes |
| Number of SIMs | 2 | 2 | 2 |
| Active 4G on both SIM cards | Yes | Yes | Yes |
| SIM 1 | |||
| SIM Type | Nano-SIM | Nano-SIM | Nano-SIM |
| SIM 2 | |||
| SIM Type | Nano-SIM | Nano-SIM | Nano-SIM |
| SENSORS | |||
| In-Display Fingerprint Sensor | Yes | Yes | Yes |
| Compass/ Magnetometer | Yes | Yes | Yes |
| Proximity sensor | Yes | Yes | Yes |
| Ambient light sensor | Yes | Yes | Yes |
| Gyroscope | Yes | Yes | Yes |
Vivo X50 Significant Camera Design
However, the colour is only the embodiment of the X50 series in terms of visual personality. To say that the more significant design feature of this phone is part of the frame and camera.
Vivo designers used “modernist design” in the X50 series, introducing the R3 rounded rectangular outline.
This not only makes the camera module and the large rounded mobile phone shape fit each other but also solves the problem of how to arrange the position of the main camera and other lenses of the giant micro platform under different sizes.
The second is a two-colour cloud-level lens group. Due to the addition of micro-cloud platform technology, the X50 main camera has increased in volume and thickness this time.
More importantly, the thickness and weight control of X50 is also very appropriate, Vivo adopts new technologies, it also continues the lightweight and thin body of the previous X series, elegantly solving the contradiction between technology and design.
Users can personalize Laser Engraving
According to Vivo designers, this “Choker” inspiration came from a piece of popular French jewellery, mainly to highlight the lines and temperament.
A similar process is also reflected in the Vivo X30. However, at the time, Vivo just made a cut on the top of the fuselage and attached a grid-like texture, and the X50 took a more personalized expression on this basis and achieved better results.
In the future, Vivo will also provide this “choker” to users for personalized laser engraving, which will be more subtle and subtle than directly engraving text on the back cover.
Vivo makes a solid foothold in the domestic and foreign markets.
Another very important change is that from the second quarter of 2019 to the present, the loyalty of Vivo mobile phone users has continued to rise, which indirectly reflects that the technical route chosen by Vivo is feeding back to the brand.
Today, Vivo’s mobile phone sales share has ranked second, and there have been no major fluctuations for several consecutive quarters. It can be said that it has established a foothold in the domestic and foreign markets
However, the smartphone itself is a comprehensive body. No matter how many technological innovations, we must also consider the actual acceptance of users after the product is launched.
Vivo knows how to Maintain Balance
Vivo maintains the balance between cutting-edge technology, product image, and consumer demand is the part of Vivo that has experienced this “technological breakthrough” and needs to rethink and sort out when it wants to go higher.
This can also explain why Vivo chose to return to the original point at this time and put the “design driver” back into the priority of product development.
In February 2020, Vivo carried out an internal structural adjustment, and changed the original “product field” to “product design field“.
Although only the word “design” is added, it also reflects the importance that Vivo attaches to the driving force of design.
But design is also often the worst part of consumer electronics. Unlike screens, processor chips, or camera components, it is just a rational stacking, or charts and numbers can be used as evaluation criteria.
Introduce Choker at Vivo X 50
As mentioned at the beginning, a really good design, especially one that can be recognized by the public and has a long history, should be a perceptual experience that can touch consumers. It is difficult to be quantified, and it also requires Vivo not to take another step at a time, just to catch the current trend, but to establish a mature design system and make fundamental changes from the overall thinking.
Maybe after a while, when we re-examine the evolution of Vivo phones, we will get a completely different impression from two years ago.
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